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The global fight to reform drug laws and put an end to the war on drugs gained a powerful new communications tool – a 3 minute stop-motion animation movie titled, WAR ON DRUGO.

Commissioned by the Global Commission on Drug Policy, developed by Almap/BBDO agency and produced by Vetor Zero studio in Brazil.

In a fairytale setting, the movie explains the disastrous war on drugs by telling the story of a dragon banished from an ancient kingdom, and how people that spent time with the dragon were thrown in jail. The visually appealing metaphor uses a simple narrative that is likely to help break the taboo on this complex subject and disseminate the argument to an even wider international audience. The key messages of the movie are: prohibition does not mean control, and criminalization generates violence and suffering. A Drugo-free-world maybe a utopia, but a society with less violence is something that can be achieved.

WAR ON DRUGO is part of an ongoing effort by the Global Commission on Drug Policy (GCDP) to highlight the need for more humane, evidence-based policies to deal with drugs in our society (1). The GCDP is the most distinguished group to call for broad reform of drug policies, and includes seven former presidents, the entrepreneur Richard Branson, former UN secretary-general Kofi Annan, and other international leaders.

“Beyond the political and expert debates, we need to help inform the public on what the issues are related to drugs, and what alternatives we have to deal with this issue – hence the movie WAR ON DRUGO”, said Fernando Henrique Cardoso, former president of Brazil and chair of the GCDP. “WAR ON DRUGO is a tool that will allow us to outreach to the majority of the people who are not engaged in the debate at a technical level, to show them that we need to open our eyes and realize that we can’t solve this problem in a simplistic way. Let’s be smart about how we deal with drugs.”